Our story: blending analytics, teamwork, and market insight
Learn more about our methodology and discover how we bridge rigorous analytics with real-world experience. Our process begins with detailed market analysis and moves through open dialogue to ensure every segment is both accurate and actionable. By working closely with your team, we uncover distinct patterns, validate hypotheses, and turn findings into practical recommendations for your goals.
Customised segments
Adapted for your industry needs
Collaborative process
Ongoing dialogue keeps alignment
Meet our team
Each member brings unique market and analytic expertise.
Ava McKenzie
Lead Analyst
Areas
Ava crafts clear, reliable segmentation strategies that drive smarter marketing and management decisions.
Skills
Daniel Watts
Market Analyst
Areas
Daniel delivers tailored research and market insight, focusing on privacy and effective segmentation frameworks.
Skills
Priya Singh
Client Partner
Focus
Priya champions open communication and supports projects from first introduction to implementation.
Skills
Luke Tran
Data Scientist
Focus
Luke develops modern analytic models that transform raw data into meaningful, actionable audience segments.
Skills
Our segmentation process
Ava McKenzie
Lead Analyst – klypariqora
"Every successful segmentation project begins by listening—both to your data and your team. Our role is to turn complexity into clarity, helping you act on insights."
Week 1
Discovery & alignment
Start with understanding your objectives and collecting relevant data, ensuring stakeholder needs are identified from the outset.
Week 2
Analysis & patterns
Conduct in-depth analytics using modern tools to identify unique market segments and confirm key assumptions.
Week 3
Strategy validation
Present preliminary findings, gather feedback, and fine-tune segments in collaborative workshops with your team.
Week 4
Final report & delivery
Provide clear, actionable documentation so your team can act confidently on segmentation results.
klypariqora versus other segmentation providers
What makes our audience analytics and segmentation unique for Australian businesses